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How Redheads Can Rock: Plum Mascara

Ready to Rock This Regal Color?

plum mascara

Just like with our How To Wear series, we’re working on a new How Redheads Can Rock makeup series. We talk trends, unique makeup, and makeup stereotypes that redheads face. This time, we’re talking about plum mascara.

Plum is becoming more popular but still isn’t as mainstream as black or brown. Do you want to know the reason why we love plum mascara? It’s super flattering on redheads! The reddish-purple tint gives your lashes definition without feeling too dark (like a black might). Wondering how you can rock this mascara shade? Keep reading.

All About H2BAR’s Finally Have Lashes® Enhancing Mascara in ‘Perfectly Plum’

We love plum mascara so much we made our own! It’s unlike any other shade out there and we know you’re going to love it. Our new clean formula and brush are optimized with new technology to glide through lashes without clumping, separating, and coating them with a flake-free & sensitive-friendly formula. Designed to be gentle on lashes and sensitive eyes. Finally Have Lashes® is formulated with sensitive redheads in mind. Made without alcohol, gluten, GMOs, oil, parabens, phthalates, silicones, or talc. ‘Perfectly Plum’ is coming soon! Pre-order now.

Redhead Royalty: Perfectly Plum

Why plum mascara flatters redheads

Plum mascara might sound intimidating, but it’s an everyday color! The reddish-purple undertones are subtle and very flattering to your red hair but aren’t overpowering. Plum mascara can be worn with your everyday  “no makeup” look, a natural look or even an everyday glam look. Whatever style you love, you can pair it with plum mascara. 

Redheads can rock plum mascara as an everyday color by leveraging the natural contrast and complementary nature of the shade against their unique hair color. Here are some tips:

1. Enhance Natural Features: Plum mascara can highlight the green or blue undertones in redheads’ eyes, making them pop. It’s a subtle yet noticeable way to enhance eye color without being overly dramatic.

2. Soft Contrast: Plum offers a softer contrast compared to black, which can sometimes appear harsh. This makes it suitable for everyday wear, adding definition without overpowering the natural look.

3. Warm Undertones: The warm undertones in plum complement the warmth in red hair, creating a harmonious look. This helps to tie the entire makeup look together seamlessly.

4. Versatility: Plum mascara is versatile and can be paired with various eyeshadow colors, from neutral browns to soft pinks and even golden hues, allowing for different looks that are still cohesive with the red hair.

5. Subtle Pop of Color: For those who prefer a natural look, plum mascara offers a subtle pop of color that enhances lashes without drawing too much attention away from other features.

By using plum mascara, redheads can subtly enhance their natural beauty, making it a perfect choice for everyday makeup.

How to pair plum with your makeup

If you want to embrace the undertones, plum mascara looks fantastic with matching eyeshadow. Doing a reddish-purple eyeshadow look and topping it off with plum mascara is the perfect way to make a cohesive, monochromatic look. Plum mascara doesn’t just go with plum lids though! Pair it with a gorgeous brown, shimmering champagne, or even a deep navy for something unique. 

When wearing plum mascara, choosing the right lipstick shade can help create a cohesive and flattering look. Here are some lipstick shades that pair well with plum mascara for redheads:

1. Nude Shades: Soft nude tones, whether they have a hint of pink, peach, or beige, provide a balanced and understated look. These shades complement the plum mascara without competing for attention.

Won't Wash You Out: Perfectly Nude: $26

2. Soft Pinks: Light pink shades can add a touch of freshness and femininity. Look for soft, muted pinks rather than bright or neon ones to keep the look natural and cohesive.

Pinking of You: Perfectly Pink: $26

3. Peachy Tones: Peachy lipsticks work well with the warm undertones in red hair and can complement the plum mascara nicely. These shades add warmth and vibrancy without overwhelming the overall look.

4. Mauve Shades: Mauve lipsticks, which have a mix of pink and purple tones, can harmonize with the plum mascara while providing a bit more color. This can create a sophisticated and polished appearance.

5. Berry Tones: Light berry shades can be a great match, adding a pop of color that ties in with the plum without being too intense. Opt for more muted or sheer berry shades for daytime wear.

6. Coral Shades: Coral lipsticks can add a fun and lively touch, especially if they have a softer, more subdued finish. This can complement the natural warmth of red hair and the richness of plum mascara.

7. Soft Reds: If you want a bolder look, a soft red with warm undertones can work beautifully. Choose reds that lean towards a brick or rust shade to complement both the plum mascara and red hair.

RED-Y For This: Perfectly Red: $26

By selecting lipstick shades that harmonize with plum mascara, redheads can achieve a balanced and flattering makeup look suitable for various occasions.

Rock it like a Redhead!


READ: What’s Special About Finally Have Lashes & What’s Next

READ: 5 Things To Know About the Finally Have Brows/Lashes Line