It’s been a few weeks since the launch of Finally Have Lashes, the mascara made exclusively for redheads. Three shades were released. We’re named them “The Finally Have Lashes Trio” and they consist of: Red-y for Lashes Perfectly Auburn Redhead Mascara, Brown With a Splash of Red: Perfectly Brown Mascara, and A Full 180: Perfectly Black Mascara.
The redhead mascaras are clean, cruelty-free, Leaping Bunny-approved, paraben-free, and vegan. They’re also Made in the USA. They’re special because they’re clean, custom formulas with an optimized hourglass brush to glide through lashes, separating and coating them with gorgeous shades. The mascaras are formulated with sensitive redheads in mind. Made without alcohol, gluten, GMO’s, oil, paragons, phthalates, silicones or talc.
You might wonder why redheads need such specific makeup and the answer is simple: we’re unique and our makeup products should be too. There are two important factors: color/shade and formulation.
First, redheads are usually forced to use brown or black mascara. You may love black and brown (and if you’ve followed How to be a Redhead for a while, you know we are big fans of dark mascaras). BUT, redheads need options. That’s why we created the Perfectly Auburn and Brown (with a tint of red) mascara. And, of course, we included a black mascara because we wanted redheads to have choices — and redheads usually never have choices when shopping for makeup.
Second, harmful chemicals are a reality when shopping for makeup. Sadly, chemicals make makeup products cheap and this is when irritation occurs. Redheads have a variety of known sensitivities and the eye area is the most sensitive of them all. When creating Finally Have Lashes, a clean formula was our number one priority. We made it happen and we’re so thrilled with the results.
We also can’t forget the custom wand we created. It’s an hourglass brush that provides volume and length; because like we said, redheads need OPTIONS!
With thousands of orders on launch day (which also happened to be National #LoveYourRedHairDay), the reviews came rolling in last week.
Happy redhead customers have had time to try out their new purchase and this is what they had to say:
“I absolutely LOVE the mascara. I got the duo pack that contained the auburn and the brown with a splash of red. They are both gorgeous!! The auburn is fabulous for that daytime natural look and the brown with a splash of red is such a great color. I’ve only tried them at home and haven’t been out of the house since so I can’t wait to wear them out and have my girlfriends actually see my eyelashes! Thanks you for bringing these out – can’t wait to see if you bring anything else out (pretty redhead friendly eyeshadows anyone?).” – Janaya
“Great results. I always struggle with mascara products. I absolutely loved this!!!” – Samantha
“Where has this been all my life? Truly a game changer if you want to have that no makeup lol but what a little something in your eyes. I’m one of those redheads who look like they have no lashes or brows and spent way too long wearing black mascara. Eventually moved to brown but it’s still not great. This though? This is amazing!!!” – Ashley
“Best mascara ever! Having struggled to find the perfect red mascara to make my lashes look natural, I was thrilled when How to be a Redhead finally launched their mascara!! The auburn color is a perfect match to my hair and my lashes don’t even look like they have mascara on. I’ll be buying this for the foreseeable future!!” – H
“Love it! Great product doesn’t irritate my eyes with heavy workout. So much more confident now that you can actually see lashes. So happy to finally have a product that fits natural coloring. THANK YOU for bringing redhead mascara shades to market!!” – Julee
“This mascara is life changing! It’s one you can wear when you want a natural-makeup-look-day. Glad to finally have a mascara for redheads!” – Kristina
Rock it like a Redhead!