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Meet the Founders

Adrienne and Stephanie are sisters and co-founders of How to be a Redhead (known as H2BAR). It is the beauty brand for redheads.

As authors of the “How to be a Redhead” beauty book, they curate the seasonal Deluxe H2BAR Beauty Subscription Box and the How to be a Redhead makeup line. Shop and discover Finally Have Brows, Finally Have Lashes and Finally Glossy. More launches are coming in 2024!

Their Story 

They’re both natural redheads and as young women, struggled to find beauty and fashion items that cater to redheaded women. As young girls, they both had trouble finding ‘Redhead Friendly’ Approved® products because most items caused their skin to irritate or break out. Many makeup consultants at department stores shied away when they would ask which mascara or blush worked their unique complexion. When Stephanie was a teenager, she went blonde to “fit in”, but realized she felt and looked best with natural red locks.

They took it upon themselves to test and try different types of products and loved expressing their fun redhead personalities with fun pops of color in their wardrobe. When they discovered mascara could coat their blonde lashes and brow products could fill in their transparent brows, they will never forget how beautiful they felt! The discovery of streak-free instant tan, products that beautified their frizzy hair, natural-but-fabulous bronzers, and lotions that didn’t irritate their sensitive skin — was revolutionary.

Over the years, Adrienne and Stephanie have learned to master all of the complementary redhead techniques. And since there wasn’t a place for Adrienne and Stephanie to turn to for advice, they created in 2011. All featured products on have been tested on a redhead for a minimum of 10 days and receive the ‘Redhead Friendly’ Approved® stamp of approval. Adrienne and Stephanie hope redheads can take a sigh of relief knowing there is finally a community that provides top beauty and lifestyle advice for redheads; while also providing an outlet for empowerment and confidence.

The redhead sisters have coined the phrase “Rock it like a Redhead” as the tagline for their blog posts and social media photos to proclaim the importance of rockin’ red hair with certainty and spunk.

Since’s launch, it has been recognized by the top beauty companies in the world and in 2012, Adrienne and Stephanie were L’Oreal Paris Brand Ambassadors. This powerhouse sister duo are also the curators and producers for Rock it like a Redhead events. With two successful country-wide USA tours, the events aim to bring together their loyal audience with brands that empower them to feel beautiful, inside and out.

In 2016, the “How to be a Redhead” book was released in bookstores worldwide.

The sisters also curate a seasonal Deluxe H2BAR Box beauty subscription service. “It’s amazing to provide a beauty service like this for redheads,” says Adrienne. “Stephanie and I always wished we had this growing up and it’s a joy to curate it for redheads.”

To continue adding to the brand, the How to be a Redhead beauty line is now available! With four (4) eyebrow releases in the Finally Have Brows series, five (5) shades in the Finally Have Lashes mascara series and a shampoo in the Finally Glossy line, redheads are rejoicing.

There is much more to come from the sister-duo and the How to be a Redhead brand. Stay tuned!

Both Adrienne and Stephanie Vendetti have B.A.’s in Business from the University of Miami.