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Created by Redheads for Redheads

Meet the Founders

Adrienne and Stephanie, co-founders of the How to be a Redhead beauty brand, authors of the “How to be a Redhead” beauty book, and curators of the monthly & Deluxe H2BAR Beauty Box.

They both natural redheads and have struggled to find beauty and fashion items that cater to redheaded women. When Stephanie was a teenager, she went blonde to “fit in”, but realized she felt and looked best with natural red locks. As young girls, they both had trouble finding ‘Redhead Friendly’ Approved® products because most items caused their skin to irritate or break out. Many makeup consultants at department stores shied away when they would ask which mascara or blush matched their unique complexion. They took it upon themselves to test and try different types of products and love expressing their fun redhead personalities with fun pops of color in their wardrobe.

When they discovered mascara, they will never forget how beautiful they felt! The discovery of streak-free instant tan, products that beautified their frizzy hair, natural but fabulous bronzers, lotions that didn’t irritate their sensitive skin…was revolutionary. Over the years, Adrienne and Stephanie have learned to master all of the complementary redhead techniques.

Since there was no place for Adrienne and Stephanie to turn to for advice, they created in 2011. All featured products on have been tested on a redhead for a minimum of 10 days and receive the ‘Redhead Friendly’ Approved® stamp of approval. Adrienne and Stephanie hope redheads can finally take a sigh of relief knowing there is [finally] a community that provides top beauty and lifestyle advice for redheads; while also providing an outlet for empowerment and confidence-boosting.

The redhead sisters have coined the phrase “Rock it like a Redhead” as the tag line for their blog posts and social media photos to proclaim the importance of rockin’ red hair with certainty and spunk.

Since’s launch, it has been recognized by the top beauty companies in the world and in 2012, Adrienne and Stephanie were L’Oreal Paris Brand Ambassadors. This powerhouse sister duo are also the curators and producers for Rock it like a Redhead Events. With two successful country-wide USA tours, the events aim to bring together their loyal audience with brands that empower them to feel beautiful, inside and out.

In 2016, the “How to be a Redhead” book was released in bookstores worldwide.

The sister’s also curate a monthly & Deluxe beauty subscription box for redheads called the H2BAR Box. “It’s amazing to provide a beauty service like this for redheads,” says Adrienne. “Stephanie and I always wished we had this growing up and it’s a joy to curate it for redheads.”

To continue adding to the brand, the How to be a Redhead makeup line is now here! With three (3) products releases in the Finally Have Brows series, redheads are rejoicing.

There is much more to come from the sister-duo and the How to be a Redhead brand. Stay tuned!

Both Adrienne and Stephanie Vendetti have B.A.’s in Business from the University of Miami.