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Another Redhead Trend: What Is ‘Tomato Girl Summer’? 

Don't worry: a sunburn is not a part of this trend

Main Image: © Hemera Technologies from Photo Images via

You’ve heard of “coastal grandmother” summer, but have you heard of “tomato girl summer”? If the answer is no, you’re not alone. The term “tomato girl” has been trending on TikTok and other social media platforms. For redheads, your first thought is probably tomato…summer…sunburn. But, don’t worry. It is an aesthetic. Let’s learn more about it: 

What is the “Tomato Girl” Aesthetic?

While this aesthetic is named after the vegetable (or fruit? We’re never sure) it really has a little less to do with that and more to do with the places where delicious tomato dishes might be popular. One article from Teen Vogue says to think of places like the Amalfi Coast, Santorini beaches, and Barcelona. What do these European destinations have in common? The romanticized idea of little streetside cafes, and backyard feasts at long tables filled with aromatic foods.

One thing the aesthetic does take from tomatoes is the color. Red is a big focus in tomato girl summer and is often paired with neutrals. There’s also a lot of neutral “European style” makeup for an effortlessly chic look. Other aspects include lots of natural elements like linen, silk, and rattan. Think light and breezy but in the most elegant way.

How Can Redheads Rock It?

So now that we know what tomato girl summer is, how can we achieve it as redheads? Here are a few tips:

  • Light Makeup – Let your freckles shine through with some light, dewy makeup. It should look natural and enhance your gorgeous features. A little concealer, some mascara, and a swipe of brow gel will do. 
  • “Natural” Hair – Overly styled hair isn’t the European way, but you still want to look put together. A bouncy blowout, some gentle waves or your natural texture tamed down is perfect. You want to look like you’re effortlessly this gorgeous, even if it takes a while in front of the mirror. 
  • Summer Style – After you pull in the reds and neutrals it’s time to think silhouettes and fabrics. Opt for more natural fabrics like linen or silk and try things with puff sleeves, ruffles, and longer skirts for a more romantic feel. 
  • Accessorize – Silk scarves, sunglasses, dainty jewelry, and tiny purses are the perfect accessories for your tomato girl summer aesthetic. 

Rock it like a Redhead! 


READ: Eating Tomatoes is a Great Way to Avoid Sunburns and Wrinkles

READ: Here’s the Best Way Redheads Can Wear Neutrals for Fall