Over the weekend, a United Kingdom casting call for Milka chocolate sparked outrage by banning overweight and redhead children. The ad was discovered and posted on Twitter by Helen Raw, a performer in Scotland. The ad reads, “Eye colour and hair colour are not important but no Red Hair.” And continues to say, “No Overweight children as this is advertising chocolate.”
As soon as the ad hit Twitter, outrage set in.
Just look at this casting wording for a 9-11 YEAR OLD!! pic.twitter.com/HcQeOhz0eZ
— Helen Raw (@helenraw) August 8, 2019
The UK casting company, Spotlight, later apologized for publishing the casting call saying, “We made a serious error and we should have done much, much better. We’re sorry.”
— Spotlight (@SpotlightUK) August 10, 2019
Mondelēz International, the company that owns Milka, also issued a statement saying, “We’d like to thank people for bringing this casting notice to our attention. We take our advertising responsibility very seriously and this is not representative of the brief we shred with the casting agency and does not meet our high standards. We would never approve the use of such notice and are urgently reviewing the situation with Spotlight UK to understand how and why it has happened.”
Twitter users, especially redheads, took to the social media outlet to share their thoughts using the #BoycottMilka hashtag:
No red hair?! Well that’s the last time I buy Milka at the airport after forgetting to get anything on holiday for my coworkers https://t.co/pMKS4Rbw7i
— Katy Docherty (@katydocherty) August 9, 2019
— Ellen King (@ellenjuliaking) August 9, 2019
So #redheads cant be beautiful, angelic, sweet…?? I'm about to have my first child who will almost more than likely have auburn hair and just reminds me of all the insecurities and teasing I experienced…thought we were past this…clearly not, well done #Milka 🤦🏼♀️🤷🏼♀️ https://t.co/WR0ZRLM9vM
— Claire Armitage (@Claire_MCR) August 11, 2019
#milka @milkaofficiel I am a #redhead #redhair #ginger #childactor and proud. I am #bullied daily due to my hair colour. I won’t put up with it from you. If you don’t want us maybe @CadburyUK @Nestle @LindtUK @greenandblacks will want a redhead to #advertise their products pic.twitter.com/BuuTYy1pro
— Lillia Langley (@LangleyLillia) August 11, 2019
— Jude Taylor (@PunkeeJudester) August 11, 2019
I will not be eating or purchasing any product or brand that is anyway linked to @MDLZ after this backward and outdated #milka casting call. "Eye and hair colour don't matter but no red hair"?? Are u serious??? Absolutely disgusting!! 🤬🤬
— kim morrissey (@bickie0) August 11, 2019
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