Photo Credit: ABC
By: Adrienne + Stephanie Vendetti
Thank you for being a part of our journey.
If you do not know, How to be a Redhead was the opening segment for the February 16th episode of Shark Tank (Episode 14, Season 15). The purpose of How to be a Redhead has always been to empower redheads to feel confident, look amazing and rock their beauty. Red hair is more than a color, it’s a lifestyle. The journey to now has been amazing and we’re so happy to have all of you with us.
Take a scroll with us to see how we grew into the redhead beauty brand we are today, and don’t forget to share with us how/when you found us in the comment section:
Spoiler: Yes, the sharks wore red wigs!
2011-2012
We wanted to create an online beauty presence for redheads that we wished we had growing up. HowtobeaRedhead.com was born on 1.11.11 and the “early days” were spent in NYC coffee shops and at events spreading the word about this new concept.
2013
We started to bring HowtobeaRedhead.com to life with Rock it like a Redhead events! We hosted these redhead beauty events in NYC, Austin, Nashville, Seattle and Chicago.
2014
This year was spent building press and How to be a Redhead had a big spread in the Thanksgiving edition of the New York Times.
2015
From talking to guests at the events, we discovered many redheads wanted us to ship them redhead-approved products we recommended on the website. We launched the H2BAR Box which ships redhead-approved beauty items to customers. We also found out we got a book deal and we got started writing the “How to be a Redhead” book…
2016
We spent 2016 traveling to 16 different states for the “How to be a Redhead” book tour!
2017-2018
We launched HowtobeaRedhead.com’s e-commerce store and along with the H2BAR Box, we shipped thousands of packages monthly (and still do). We also spent time promoting H2BAR and you’ll see there is truly Instagram vs. Reality!
2019-2020
We started developing the beginning concept of the H2BAR beauty line. We brought the conversations to Zoom during COVID times
2021-2023
From the first beauty product to now, we currently have 14 products (and counting) in the H2BAR beauty line and continue to grow
2024
This leads us to February 16th! Missed the episode? Watch us represent redheads on Shark Tank on ABC, Hulu and Disney+.
Stream the episode on Hulu, YouTubeTV and Disney+. Rock it like a Redhead!
