You’re unique, your products should be too


Whip Hand Cosmetics Teams with How to be a Redhead to Create Lip Palettes for Redheads

Over the past ten years, we, Adrienne and Stephanie, have explored all shades of lip color in search of hues to complement our hard-to-match complexion. We gravitated towards the makeup brand, Whip Hand Cosmetics because its look and feel was a lot like a redhead’s personality:  fun, contemporary, feisty and full of life. Then, we tried the product and were blown away by its quality. We thought to ourselves, “Was this brand created for redheads? We love it.”

Whip Hand Cosmetics provides ultra-premium, professional makeup artist quality cosmetics Made in Detroit with Attitude™. Aside from lip cremes, the Whip Hand Cosmetics collection includes high-pigment eyeshadows and blushes, lip veneers, creme blushes and professional skincare and prep products.

We are proud to announce that we have teamed up with Whip Hand Cosmetics to create lip palettes exclusively for redheads! 

When our experiences met the experts of Whip Hand Cosmetics the result is revolutionary: “redhead friendly” lip products that promote confidence and beauty.

“Redheads have traditionally been an under-served group when it comes to cosmetics,” says Riese Lauriat, founder and chief makeup artist at Whip Hand Cosmetics, “What we wanted to do was present products in a way that makes it easy for women with red hair to find their perfect shade.”

With the help of us, Whip Hand Cosmetics designed two lip palettes completely inspired by redheads. The day time look, EmpoweRED™, features cool toned lip crèmes, while GlamouRED™ is a warm creme collection to prep lips for a night on the town.



Each palette comes with four lip cremes to give redheads a choice depending on their mood and occasion. What’s different about these lip palettes is that they empower and beautify redheads at the same time!

Each lip palette comes with a premium Stilazzi travel lip brush for application. The lip palette retails for $49.

Palettes will premiere at Rock it Like a Redhead, How to be a Redhead’s first live beauty and fashion event for Redheads on March 16, 2013. They will be on sale on on March 18, 2013.






Photo Credit for Main Photo: Kara Kochalko, © How to be a Redhead

Photo Credit for Palette Shots:  © Whip Hand Cosmetics