How to be a Redhead has collaborated with Billion Dollar Brows for a custom ‘Red’ shade of their signature brow gel, the Hint of Tint.
Based in Beverly Hills, Billion Dollar Brows is the only cosmetics company solely dedicated to eyebrows. “Redheads need extra attention in the brow area because their eyebrow hair is extremely fair,” says Natalie Plain, co-founder of Billion Dollar Brows. “This is where we come in! Many traditional brow products for redheads have beige or grey undertones, which doesn’t look natural.”
Featured in The New York Times by How to be a Redhead, the redhead-beauty obsessed sisters have always been a fan of Billion Dollar Brows’ Hint of Tint in ‘Blonde’. “We’ve always loved it because it is an eyebrow gel, but with a subtle tint to it,” says Stephanie Vendetti, co-founder of How to be a Redhead. “We always wished it was more red; and after the Times article was published, both teams decided the Hint of Tint needed to be re-created for redheads.”
Together, How to be a Redhead and Billion Dollar Brows created a redhead-specific shade.
Apart from the color, the ingredients were also well thought out; the product contains aloe leaf extract to condition eyebrow hairs. Redheads usually have coarse hair, and the product works to soften hairs while adding shape and color. See more ingredient information here.
“Redheads have been ignored in the eyebrow department for years, and just like us, have probably bought too many products hoping one would work,” says Adrienne Vendetti, co-founder of How to be a Redhead. “This is everything in one easy product.” The gel-like product has a rich auburn shade, adds instant fullness to brows, provides superior color and control, lasts all day and is water resistant.
The formula will not run, flake or transfer, but is easily removed with cleanser. This color is a perfect reddish brown that complements all redhead eyebrow tones. And, the packaging features How to be a Redhead’s ‘Redhead Friendly’-Approved logo.
Billion Dollar Brows is proudly the Official Eyebrow Sponsor for the 5 city Rock it like a Redhead Beauty Tour. Beginning in Austin, Texas on April 30th, 2015, the Vendetti sisters will apply the product to attendees — showing the easy, 1 step process and how beneficial it is for redheads.
After the tour premieres in The Lone Star State, it heads to Nashville, Seattle, Chicago and New York City. The Hint of Tint is currently sold out on HowtobeaRedhead.com, but attendees will be able to purchase the Hint of Tint at the live, red carpet events!
HOW TO USE THE PRODUCT:
Using the mascara wand applicator, gently sweep the wand across your brow line to add color and hold. The more you apply, the deeper the color. Tip: If you see excess product, do not rub it off! It will blend into hair.
For more information, or to purchase the product on backorder, head right here.
And, don’t forget to watch the video below.
Rock it like a Redhead!