You’re unique, your products should be too

Hair + Beauty

Guide to Finding the Perfect Red Hair Dye at Your Local Drugstore

Say Goodbye to Fading Red Locks

Finding the perfect red hair dye can be a process! You might want to bring out your inner redhead, your natural red hair may be fading or you’re turning grey/white. We’ve got a few tips on finding the perfect fiery red hair dye at your local drugstore

1. Use the box as a guide

The first thing to do when looking for a red hair dye is look at the model on the front of the box. Find one that best resembles the look you are going for, and if you’re trying to achieve your natural color, compare it to a photo of yourself. If in doubt between two red hair dye shades, always choose the lighter one.​

2. Buy multiple colors & do a strand test

The best way to find out if a color is going to work for you is by doing a strand test. That way you can see how it looks on your hair and with your complexion. If you’re stuck between a few shades, buy them all and strand test them at home. Box red hair dye is relatively inexpensive, and it’s the perfect way to make sure you’re getting what you want before committing to dying your whole head. 

3. Buy more than you need 

When you’ve selected your color, make sure you buy more than you need. If you have short hair one box might be enough but it’s always good to buy 1-2 extras. Redheads typically have thick hair so it might take more than you think you’ll need and running out of dye part way through is never fun. Plus, you can always return any unopened boxes or save them for a touch-up if you buy way too much. 

4. Try a hair gloss

If you’re not sure about the color or the process, but want to touch up your fading red hair, check your drugstore for a hair gloss. These semi-permanent treatments are a great way to test the waters before diving in with a full dye job. 

Kristin Ess The One Signature Hair Gloss – Copper Penny: Medium Copper Gold

5. Get a custom shade

Can’t find what you want at the drugstore, but not ready to shell out the big bucks for a salon visit? Try ordering a custom blend to get the perfect color. eSalon and Color & Co are two great at-home options with custom colors. 

Looking for a few ‘redhead friendly’ dye brands?

L’Oreal Paris Excellence Creme Permanent Hair Color, $8



Clairol Nice’n Easy Permanent Hair Color, $7

Revlon Colorsilk Beautiful Color Permanent Hair Color, $3

Rock it like a Redhead! 

Subscribe to the H2BAR Box: A monthly and quarterly beauty subscription box for redheads! Use code: REDHAIR for 10% off. Subscribe now!